Foxtel wants you to know how sexy the IQ3 set top box is, without knowing exactly what it will look like or what it will do.
Foxtel's IQ3 set top box has been teased with a new ad, focusing on just how sexy the new tech is without revealing too much about the unit itself or what it will do.
Featuring 'You Sexy Thing' by Hot Chocolate, the main tag line for the ad is 'making entertainment sexier'.
While the new ad states the unit would be coming out in February, it did not give an exact date for the rollout.
Foxtel had previously told customers the new unit was coming in February, but the new ad should help increase awareness of the unit, if not its functions.
The new unit will allow users to record three shows at once while watching a fourth, while it will give users an opportunity to see what shows are 'trending' in Australia and actively recommend shows a user may be interested in.
For more campaigns:
Ten and Foxtel spruik new shows
Nova keeps the holidays rolling...or sliding.
Are you loving this campaign? Click on the heart or stink bomb at the top to cast your vote. Click here to see how our featured campaigns are doing - and if you have a campaign to tell us about, drop us an email.
