Aussie condom firm ventures to Uganda to give away free condoms in bid to help HIV/AIDS battle
Four Seasons Condoms continues its foray into the world of branded content, this time with a short, touching and uplifting film showing how it ventured to Uganda to give away free condoms to help battle the HIV/AIDS epidemic.
The Australian firm is fast becoming well-known for its “sticky” content after releasing the “Are You Coming?” video for Sydney’s Mardi Gras (if you didn’t see it, check the embed below).
Meanwhile, however, is the new video campaign, ‘Condoms for Africa’, which sees the company donate condoms to communities which have been ravaged by HIV/AIDS. It is estimated that 1.4 million people in the country, including 190,000 children, are living with the disease.
Every time an Australian buys a pack of Four Seasons, money is donated to the campaign.
ARN/APN arm Emotive was appointed as Four Seasons Condoms’ content marketing partner in February.
As part of the partnership, Emotive has delivered a strategy and amplification plan for ‘Condoms for Africa’ through select ‘influencers’, social media and radio across ARN’s KIIS network.
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@NAKEDCondom on Twitter
@fourseasonscondoms on Instagram
www.facebook.com/fourseasonscondoms
Video credits:
Director & Editor - Madeline Kelly
