The Ford Ranger Raptor has been launched into the Australian market in a new high-octane campaign from GTB.
The Ford Ranger Raptor has been launched into the Australian market in a new dino-mite campaign from GTB, positioning the vehicle as “not just another four by four”.
Featuring high-octane visuals and a cinematic approach, a series of videos aimed to grab the attention of core buyers is at the centre of the campaign.
Through showing rather than telling, the off-road capabilities, made possible by the combination of cutting edge-technology with Ford Performance DNA, are demonstrated.
“When you have a product like this, you step out of the way and let the truth speak for itself,” says GTB lead strategist Anuj Mehra.
“Nothing else is a Ranger Raptor. It is quite rare to encounter a genuinely unique product in the automotive world,” he says.
To introduce Australians to the Ranger Raptor, the videos will be shown across TV, digital and social platforms.
