Spending Flybuys points instead of cash this Christmas.
Flybuys has launched ‘Don’t Buy It, Flybuy it’, its new redemption campaign via Thinkerbell, asking members to think twice before spending their cash and ‘pay with points’ instead during Australia’s busiest shopping period.
The fully integrated campaign aims to demonstrate the value of spending Flybuys points instead of cash as more Australians look for ways to tighten their belts in the lead-up to Christmas.
Thinkerbell's chief tinker Tom Wenborn said the agency "found a fun, fruitful and enduring campaign that Flybuys can use moving forward, and that reflects people’s wants, needs and trends”.
“The campaign serves as an opportunity to showcase the best bit of Flybuys, redeeming stuff, while helping savvy members with their spending, especially during the festive season,” he said.
The hero film, directed by Phebe Schmidt from The Sweetshop, gives life to the Flybuys Rewards Store by personifying it through a shopping cart-inspired robot, who proves just how easy it is to unlock more value from your everyday shopping using points.
As Flybuys’ integrated agency, Thinkerbell also helped create the first ‘Flybuy It’ Rewards Store on Oxford Street in Sydney, to launch the campaign.
The store gave members direct access to over 500 real rewards, allowing Flybuys to engage with its members in a tangible way, and even made headlines within the same day of going live.
Flybuys’ head of marketing Jarrod Flood believes their integrated campaign comes at a time when consumers are feeling a pinch on their hip pocket.
“This festive period, we know more consumers are tapping into loyalty programs such as Flybuys. This demonstrates the valuable role redeeming loyalty points plays in helping Australians make the most of their festive shopping,” he said.
As part of the campaign launch, Flybuys also encouraged members to redeem their Flybuys points rather than shopping at other retailers with a series of companion-boards to promote ‘Don’t Buy It, Flybuy It’.
Credits:
Creative, Media and Earned Agency: Thinkerbell
Client: Flybuys
Production: The Sweetshop
Director: Phebe Schmidt
Social & Content: Medium Rare Content Agency
