A heartfelt tribute to the late Lemmy Kilmister.
Motorhead member Ian ‘Lemmy’ Kilmister is the star of Finnish dairy giant Valio’s latest campaign, following his death late last year from cancer.
The campaign was filmed before he died and has been redesigned as a tribute to Lemmy.
The 40-second ad is a remake of a famous 20-year-old Finnish commercial featuring Lemmy exiting a seedy bar stating, “I have never drunk milk, and never will. You asshole.”
The copy then reads: “We raise our glasses to you. This is offered in celebration of the life of a lovely, exceptional man – a man who celebrated life so vibrantly himself.”
Valio and the marketing agency behind the campaign, Hasan & Partners, say they feel honoured to have worked with the rock star.
A campaign website has been launched which features behind the scenes footage, anecdotes and background on the original ad plus the inspiration for the 2016 remake.
