You stay classy scotch drinkers. The Anchorman marketing machine has turned its focus to the strong stuff. Drinkers will soon be able to enjoy a glass of finest Ron Burgundy blended scotch.
The drink, launched by Riviera Imports in partnership with Paramount Pictures, is aimed at younger drinkers – a growing segment of the whisky market.
The drinks company insists that the product is not a “novelty” but a “fine scotch comparable in quality to to other blended scotches at its price point”.
Blended and bottled in Scotland at Old St. Andrews Distillery, orders from bars will be shipped along with a stand up cut out of Ron Burgundy to help drive in-bar promotions. In a newsletter sent out by Riviera Imports to announce the launch, CEO Ed Caan says: “ As the promotion suggests, this is Kind of a Big Deal.”
Burgundy famously enjoys a drop of scotch in the first Anchorman film The Legend of Ron Burgundy.
Will Ferrell's Ron Burgundy character is currently in ads for brands including Dodge, Ben & Jerry’s ice cream as well as the Australian media partner Nova 06.9FM which ran billboard ads starring its news team Ash, Kip, Luttsy and Mitch 'The Prince' decked out Anchorman-style.
Burgundy also created a promo to tie in with the Melbourne Cup.
The 750ml bottle of Scotch sells for US $25.
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