There is more to graduating than getting a piece of paper. Federation Uni is highlighting that its degrees go one step further.
The campaign, by Publicis Cubed, showcases FedUni's strength in providing effective education, pointing to the pwer of providing community support and rela world skills.
Publicis Cubed MD Mike Chuter says: “This new work showcases FedUni’s focus on enabling student success, no matter what their background, highlighting more than just their academic offerings and diversity.
“It demonstrates that FedUni’s unique approach to education produces graduates with the skills and experience to facilitate change in their lives as part of the Federation Generation."
The campaign will roll out over the next 12 months and will consistently appear in TV, print, digital, cinema, social media and outdoor. It is targeted to mature aged students, Year 11 and 12 students and their parents, and deferred students.
Credits
Client - Federation University Australia
Director - Marketing, Advancement & Community Engagement- Jamie McDonald
Manager, Marketing & Communications - Phillip Crone
Marketing & Communications: Giuseppe Marino, Cindy McKenzie, Nick Corbett
Agency – Publicis CUBED
Managing Director & Strategy – Mike Chuter
National Head of Television – Vicki Lee
Producer – Danielle Wheelhouse/ Kyla Bridge
Creative Director – Ryan Petie
Art Director – Anna Fullerton
Copy Writer – Chalsie Mew
Account Director – Simmone Marchant
Account Manager – Lucy Appleyard
Production House – Finch
Director – Luke Bouchier
Director of Photography – Jordan Maddocks
Producer – Jackie Adler
Stills Photographer – Hugh Peachey
Production Coordinator – Annelise Hickey
2nd AC/Data – David Guest
Gaffer – Richard Turton
Audio Production – Gusto Studios
