Evian's creepy CGI toddlers hit the waves.
Evian’s babies return in a splashing new campaign which includes a global surfing commercial and outdoors ads starring supermodel Gigi Hadid.
The spot ‘Baby Bay’, by BETC Paris, features babies catching some waves surprising another adult surfer who begins drowning. Luckily the Evian babies are there to save him.
The somewhat creepy CGI toddlers have been a viral sensation since their roller-skating debut in 2009. The tagline of the ad remains ‘Live Young’.
The spot is running globally online and on TV in select markets, including France, the UK and Japan.
The US outdoor ads star Gigi Hadid and her surf-baby doppelgänger.
