Baby sports players don adult clothing and look confused.
Evian is turning sports players into their infant selves in its latest campaign.
From creative agency BETC Paris, “Live Young” images are running as print, outdoor and on social media including Snapchat and Instagram and follows the water brand's well known dancing babies campaign.
Live Young features tennis players Madison Keys, Maria Sharapova,Stan Wawrinka, Lucas Pouille and golfer Lydia Ko.
It is launching in the US, UK, France, Belgium, Netherlands and Germany.
Evian has also collaborated with streetwear brand Rad.co to create a range of Evian oversize clothing, available online and at French department store Galeries Lafayette.
