The first TV commercial in Australia.
Eva, the Melbourne-based furniture brand known for its thoughtful and timeless designs, has launched its first TV commercial in Australia.
The brand campaign, created in partnership with creative agency Helsinki, conveys Eva’s messaging of thoughtfulness and functionality to bring to life its tagline, ‘Thoughtful Everyday’.
Facilitated by Eva’s appointed media agency Hearts & Science, both 15-second and 30-second iterations of the TVC will run across linear TV and BVOD.
The 30-second TVC tells the story of how Eva’s product line elevates the home and everyday life of an Australian couple who grow into a family of their own.
It spotlights a number of Eva’s key products, including its Slideaway Sofa Bed, Everyday Sofa, Hideaway Coffee Table and Timber Bed Frame, demonstrating how Eva’s thoughtfully designed furniture fits seamlessly into their life.
The 15-second TVC focuses on its Slideaway Sofa Bed. Australia's first 3-in-1 sofa bed is built with a versatile EasySlide feature that transforms it into a durable everyday sofa, a comfortable 2-sleeper bed, and a convenient daybed, all showcased in the advertisement.
The TVC follows Eva’s recent brand refresh which marked the brand’s six-year anniversary. The update included a new look to the brand and website.
The launch of its first TVC also marks the growth of the brand, from a single mattress to serving more than 70,000 customers with a diversified range of furniture offerings for living and dining spaces, all thoughtfully designed to seamlessly blend style and functionality.
Amanda Niu, co-founder at Eva, said the company's mission has always been to help make people feel at home through its meticulously crafted furniture designs.
"With this TVC, we can now reach even more Australians, showcasing how Eva's products seamlessly integrate into their lives and elevate their home experience," she said.
"The TVC is also a testament to the growth of the business over the past six years. We're incredibly proud of how far we've come, and this TVC is a reflection of our commitment to delivering quality and innovation to our valued customers”
Credits:
Creative agency: Helsinki
Production crew: Daniel Dunn
