A bird's eye view was filmed using drones to capture the beauty of the coast.
The million dollar campaign for Sunshine Coast Destination and Tourism and Events Queensland that kicks off this weekend, used drones to capture iconic destinations along the Gold Coast including Pumicestone Passage, Glasshouse Mountains, Noosa National Park and Carlo Sandblow. It's one of the biggest tourism campaigns the region has launched.
Sunshine Coast Destination CEO Simon Ambrose said: “The campaign fits in very well with our ‘Naturally Refreshing’ branding and provides an evocative bird’s eye view of the Sunshine Coast’s natural attractions.”
“Our research told us that people weren’t aware of the scale of the natural icons and experiences that can be enjoyed on the Sunshine Coast. We want this campaign to educate and inspire visitors to go beyond our superb beaches and explore the region’s incredibly diverse range of attractions.
It was created by Mojo and Taxi Film Production.
TV ads will air in Sydney, Melbourne, Brisbane and New Zealand. It will also run in cinemas, in print and outdoor, as well as social media and online.
