Drinkwise wants you to drink properly so you don't become 'that guy'.
The newest instalment in DrinkWise Austalia's 'How to Drink Properly' campaign targets young schoolies party-goers. Schoolies is a time of poor choices and heavy hangovers, a time when teenagers spend their days abusing alcohol and it is deemed socially acceptable to be legless in the name of graduating school. But this is not how to drink properly and DrinkWise is showing that there's nothing classy about it.
The schoolies-inspired DrinkWise ad via Clemenger BBDO, shows young people making bad decisions while a smooth voice explains that it's important to "pace yourself". Along with the ad, DrinkWise will be present at Melbourne and Sydney Airports prior to Schoolies on the Gold Coast, handing out 'All Class' gift packs and tips to consider when celebrating.
How to Drink Properly will roll out across television, digital, point of sale in Schoolies hotspots (including Gold Coast, Byron Bay, Lorne, Victor Harbour and Dunsborough) and social media.
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