Dove is no stranger to emotive brand campaigns, and its new spot for the Superbowl follows suit.
Dove's Superbowl commercial sees the brand continuing to do what it does best: make us all cry. The ad, for men's brand, Dove Men+Care shows children of all ages calling out for their dads through varied life stages; from playing in the park to dancing at their wedding. It also features a voice-over from ESPN broadcaster Mike Greenberg.
Watch below but be warned – you might want some tissues handy.
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