"As we deliver the best of Australia’s neighbourhoods to the front door of fans nationwide."
DoorDash has kicked off the 2023 NRL season with a creative featuring fan favourites Peter Sterlo Sterling and Paul Fatty Vautin to launch a new campaign platform, Footy’s better with a feed.
Developed by Howatson+Company, DoorDash has tapped into Australia’s nostalgic love of footy, luring two icons of the game out of retirement to reunite over a love of all things food.
After 30 years of talking during every game, Sterlo just recently retired. So DoorDash came to the rescue – giving him the chance to enjoy a glorious footy feed.
Natasha Aaron, head of ANZ marketing at DoorDash, said since the company has been delivering for NRL fans for the past two seasons, they've learnt that footy fans love their game, their food and Fatty & Sterlo.
"We’re thrilled to launch a campaign that we know will delight this audience by tapping into that nostalgic Footy Show culture throughout the season, as we deliver the best of Australia’s neighbourhoods to the front door of fans nationwide," said Aaron.
"We’re also proud to be a market leader across metrics like value for money, wait time and customer satisfaction; the product is strong, the selection is excellent and when it comes to game time - we have everything NRL fans are looking for.”
Scott Zuliani and Jared Wicker, creative directors at Howatson+Company, said they worked with former NRL player Peter Sterling on this campaign to prove footy's better with a feed.
“We worked with a man who hasn’t been able to eat during a game for over thirty years. He chose to break his drought with a delicious laksa," said Zuliani and Wicker.
Shivani Maharaj, chief content & partnerships officer at Wavemaker, said Doordash have been in the NRL ecosystem for three years and have been the official delivery partner of the NRL for two seasons.
"Wavemaker has secured partnerships with the NRL, Nine, Foxtel and Kayo giving this fun & cheeky creative a platform to connect with passionate NRL fans across Australia, ensuring footy fans know DoorDash as the on-demand delivery platform of choice,” said Maharaj.
These almost completely silent ads stand out amongst a sea of other NRL spots featuring yelling fans and aggressive players.
The two 30 second spots will run the length of the season, alternating in rotation with a bevy of 15 second retail spots, designed to do the heavy lifting in telling the broad category and selection story of what’s available on DoorDash.
The campaign is running across TV, BVOD and social for the duration of the NRL season.
Credits:
Client: DoorDash Australia
Senior Partner Marketing Manager: Madison Westall
Senior Manager: Janna Ferraro
Manager, Brand: Sarah Hamilton Schwab
Agency: Howatson+Company
CEO/Founder: Chris Howatson
Executive Creative Director: Gavin Chimes
Creative Directors: Jared Wicker + Scott Zuliani
Senior Art Director: Dan Smith
Senior Copywriter: Ernie Ciaschetti
Planning Director: Georgia Pritchard
Junior Designer: Eleanor Donley
Producer: Caitlin Perz
Production Assistant: Charlotte Breene
Managing Partner: Kristie Thistlethwaite
Business Director: Georgia Price
Senior Business Manager: Dede Stewart
Production: The Sweetshop
Director: Max Barden
Senior Producer: Jane Smith
EP: Greg Fyson
Post Production: The Editors
Audio: Rumble Studios
Media Agency: Wavemaker
Client Lead: Fiona Williams
Account Director: Gill Banks
Media Analyst: Anna Pellegrino
Chief Content & Partnerships Officer: Shivani Maharaj
Director Content & Partnerships: Emily Lopilato
Manager Content & Partnerships: Jayden Harris
Executive Content & Partnerships: Shehara Bastianpillai
