Sara Lee's historic tagline 'Nobody doesn't like Sara Lee' has been brought back to life in the first ad for the dessert brand since 2011.
Sydney agency O'Shea & O'Brien is behind the new campaign, set to a re-worked version of Cole Porter's classic 'Let's fall in love'.
Ben O'Brien, ECD at O'Shea & O'Brien, said: “Plenty of brands would like to think that everyone likes them, but it's rarely true. It's been refreshing to work on a brand that can honestly say it without bragging.”
Mike O'Brien, retail marketing director at McCain Foods, added: “Sara Lee is one of Australia's most loved brands and we're excited to once again showcase just how broad an appeal the brand and our products have.”
The campaign is running across TV, POS, digital and social media.
Credits:
Client: Sara Lee, McCain Foods
Agency: O'Shea & O'Brien
