Playfully reminding Australians that this is their chance to help others.
Domino’s and creative agency It's Friday are giving every Australian the chance to be an everyday hero, and help other Australians, just by eating pizza for its second annual ‘Domino’s for Good Day’.
The initiative will see one dollar from the sale of selected pizzas being donated towards Domino’s Give for Good charity. Put away your superhero onesie - on Domino’s Give for Good Day, everyday heroes eat pizza.
Give for Good has donated funds to Australians in need since 2016. Give for Good supports causes aligned with values that lie at the heart of Domino’s, including youth and education, leadership and entrepreneurship, rural communities, mental health initiatives and disaster relief.
Bronwyn Spencer, Give for Good general manager, said: “Dominos for Good Day is a wonderful way to bring people together every year, while raising funds to support the good work so many Australian charities and organisations are doing."
Drawing on superhero tropes, the campaign playfully reminds Australians that this is their chance to help others just by doing what comes naturally – eating a hot and fresh pizza.
David Burness, Domino’s ANZ CEO said: “Through this initiative, we’re aiming to raise more than $150,000 across 750+ Domino’s stores to do some serious Good in communities right across Australia.”
It’s Friday CCO, Vince Lagana said: “On Domino’s for Good Day you don’t need to leap tall buildings or soar like an eagle to help others. It’s one of the rare occasions when you can give back while enjoying yourself at the same time. So while the causes Give for Good support are serious, the invitation to contribute doesn’t have to be. It’s a chance to help others while you help yourself to a pizza. That’s a cause anyone can get behind.”
Pete Bosilkovski, CEO of It’s Friday: “Domino’s has a long and proud history of helping the communities it operates in, and Give for Good takes that generosity to the next level. We’re thrilled to help put Domino’s for Good Day on every Aussie’s calendar, marking it out as a day when you get together with friends and share a pizza to help others.”
The campaign will roll out across TV and Domino’s social channels.
Credits:
Client: Domino’s – Give for Good
Agency: It’s Friday
Director: Daniel Fletcher
Production Company: Rabbit
Edit: Phoebe Taylor – Arc Edit
Post Production: Alt VFX
Sound: Stevie-Leigh Batiste – Sounds Like Butter
Media: Wavemaker
