The 15-week long campaign includes a mix of out-of-home activations with billboards, street furniture, buses, trams and light rail.
Domain has launched its national Autumn campaign to help boost seller confidence throughout this selling season, following an all-time record high unique audience during spring and enquiries that were up over 30% year-on-year.
Kicking off this week, the campaign incorporates bold, clear creatives that are centred around 60-plus localised suburb insights.
The insights, powered by Domain’s recently launched Domain for Owners, are geared to help give owners the confidence to make the decision on whether it’s the right time to sell their home.
In addition, the campaign brings to life Domain’s range of product features with fun messages that play on how features like Shortlist Together, Search by School and Property Alerts can help with common home search scenarios.
The 15-week long campaign includes a mix of out-of-home activations with billboards, street furniture, buses, trams and light rail.
Advertisements will also be run across Spotify and key national radio stations under SCA and ARN, and the bright green creative splashed across digital, social and print.
"Continuing the success of our Summer campaign, it’s been great to see strong buyer momentum with listing views and enquiries soaring across Domain’s growing audience," Domain director of consumer marketing Emily Murren says.
"It is great to see that buyers are back across Australia, but demand varies suburb by suburb. When it comes to selling, we know this is a big decision for our consumers and it is important to understand whether it is the right time for them.
"Empowering our consumers with information to help them confidently make the right decision about their home is at the heart of our mission, and last year we launched a great new feature, Domain for Owners, that does just that.
"Homeowners can see how much demand there is for homes like theirs so if they are living in high demand suburbs and currently considering their options, there is no better time to start chatting with a local agent.
"We’re also highlighting some of the different ways Domain can help along the property journey, in a fun, playful manner. It’s personal and human, and highlights the common experiences we all face when finding a home — whether that be finding a home in the right school zone or a freestanding house so you don't keep the neighbours up with your drum kit!
"As we head into another peak buying and selling season we’re ready to continue helping provide confidence to Australian’s on their property journey.”
