A postman wants you to do away with letters so you can get information about your super online. Is he shooting himself in the foot?
In its first work for ING Direct since being named interim creative agency, Soap Creative introduces a new word: Superannuatiummm.
The confused word highlights the indifference Aussies have towards their super.
The campaign aims to capture the diversity of Australia’s 'superannuatiummms' in everyday situations. Each spot is brought to life by Australian comedian Darren Gilshenan.
The campaign launches nationally today.
