Warning against self-diagnosing symptoms.
Telehealth GP service Doctors on Demand has released the latest instalment of its brand campaign Don’t worry about it, Doctors on Demand it.
The brand launch in May plays on people’s unreliable (if not even fear-inducing) practice of self-diagnosing their symptoms with an internet search.
The latest campaign from independent agencies The Core Agency and Love Media is spearheaded by highly-targeted digital video executions. It’s integrated across other channels including outdoor, digital display, social and owned assets.
The campaign continues with the distinctive illustration style that’s used to visualise the person’s wild imagination of what they think they may be suffering from.
The Core Agency founder and creative partner Christian Finucane says the branding is distinctive: “With more entrants coming into the category it’s great to be working with a brand team who share our passion for creating, and sticking with, strong and definitive brand codes.”
Doctors on Demand CEO Kirsty Garrett says the message is being extended to regional Australia using transit media in the second instalment of the campaign.
“Access to primary care continues to be a challenge outside the major cities due to a shortage of local GPs and Doctors on Demand is ideally positioned to bridge that gap with convenient 24/7 healthcare services.”
Doctors on Demand gives users video access to Australian registered doctors. It offers online video consults with doctors and psychologists, plus new and repeat prescriptions, referrals and medical certificates. It can be accessed via the web and its mobile app.
Credits:
Client: Doctors on Demand
CEO: Kirsty Garrett
Campaign Marketing Manager: Pierre Pommier
Creative Agency: The Core Agency
Founder & Creative Partner: Jon Skinner
Founder & Creative Partner: Christian Finucane
Copywriter: Sarah Mould
Art Director: Nick Williams
Strategy Director: Andrew McCowan
Business Director: Rebecca Turner
Senior Account Director: Sid De
Illustration: Jacky Winter
Illustrator: Eirian Chapman
Animator: Greta Larkins
Executive Producer: Li Liang Johnson
Sound House: Rumble Studios
Sound Designer: Liam Annert
Media Strategy: Georgia Thomas
Media Agency: Love Media
Head of Operations & Partnerships: Anthony Douglas
Head of Media: Tony Woodward
Head of Digital & Technology: Robert Nagy
Senior Client Solutions Manager: Natalie Kotsapas
