If being bad is good, then being the baddest is the best. This is the logic behind the latest campaign from Nike and Foot Locker, ‘Be The Baddest’.
‘Be The Baddest’ features American pro basketballer Kevin Durant and over the 60 second spot he shares how he became the 'baddest' and how you can too.
‘Be The Baddest’ launches the new Nike KD7 collection and Air Force 1, available at Foot Locker.
Social and digital activity further supports the TVC, which will air in the United Kingdom, Spain, Italy and France from August 28.
Credits:
Western Europe TVC - Nike
Ed Collin - Brand Communications Director, Europe
Nicolas Kettelhake - Brand Communications Director, Western Europe
Marco Palermo - Brand Communications Manager, Western Europe
Foot Locker
Tim Cincotta - Vice President Marketing, Europe
Amandine Bigaret - Brand Director, Europe
US TVC - Nike
Steve Henderson - Brand Communications Director, North America
Cindy King - Senior Account Brand Director, North America
Foot Locker
Matthew Schade - Director of Brand Connections, North America
Wieden+Kennedy Amsterdam
Executive Creative Director - Mark Bernath, Eric Quennoy
Creative Director - Alvaro Sotomayor, David Smith
Art Director - Victor Monclus
Copywriter - Will Lowe
Head of Broadcast Production - Joe Togneri
Broadcast Producer - Ross Plummer
Planner - Ben Armistead
Group Account Director- Kirk Johnsen
Account Director - Kathryn Addo
Account Manager - Jorge Fesser, Luke Purdy
Project Manager - Janna Harrington
Business Affairs -Michael Graves, Dusty Slowik
Head of Studio - Jackie Barbour
Studio Artist - Noa Redero
