All just 90 minutes from Sydney or Canberra.
Destination Southern Highlands has launched 'Closer Than You Think' its first tourism campaign video in four years.
The campaign targets Sydney and Canberra with a truth: a mere 90-minute drive from either capital unlocks a destination too often overlooked yet impossibly close.
The campaign, developed by Sydney-based agency BBR Group Australia, digged deep into the region’s roots, intent on shattering outdated tourism moulds.
Stripped of branding, it’s a cinematic whisper, with misty trails fading into vineyard glows and horse silhouettes at dawn, teasing a collective allure that positions every business in the same industry with an equal shot at discovery.
“Closer Than You Think” rekindles the Southern Highlands’ enduring appeal for those who’ve lost touch and invites newcomers to explore its vibrant essence, all just 90 minutes from Sydney or Canberra.
