Celebrating the return of Cunard’s Queen Elizabeth.
Luxury cruise line Cunard is launching an Australian TV commercial starring music superstar Delta Goodrem.
The video, filmed onboard Cunard’s Queen Elizabeth to celebrate her emotional return to Sydney for the first time since the beginning of the pandemic, shows Delta’s moving performance on the bow of the ship as she sails into the harbour city on a glorious morning.
Goodrem played the piano and sang her rendition of Waltzing Matilda. She is accompanied by a string quartet and flanked by Cunard officers in their whites, and Cunard’s iconic bellboys in their specially crafted Australian uniforms by RM Williams and Akubra.
Goodrem: “I’ve performed in many locations around the world but performing on the bow of Queen Elizabeth as she sailed through Sydney Harbour was one of my highlights! As we neared the Opera House and Harbour Bridge, performing Waltzing Matilda was truly a magical moment.”
Cunard VP, commercial for North America and Australasia, Matt Gleaves said: “We wanted to show our Australian audience how special Australia is for Cunard, particularly after our long 2.5-year absence. It would be remiss of us to not take advantage of one of the world’s most breath-taking harbours to be centre stage of our new campaign. Adding superstar Delta Goodrem’s performance into the mix makes this commercial one of the most iconic our brand has ever produced.”
The campaign launches to coincide with the start of the Australian Open today and will see a 30 second TVC running across various TV channels, VOD, BVOD, as well as the full 100 second version on paid social and YouTube for three months.
Campaign credits:
Cunard:
Acting Commercial Director: Amy Williams
PR and Partnerships Manager: Julian Rosenberg
Marketing Manager: Mika Paech
Director: James D. Morgan/Getty Images
Producer: James D. Morgan/Getty Images
Production & Creative: Getty Images
Videography: Bill Blair and Mitchel Loveday
Aerial Cinematographer: Adam Huddlestone/Flying Features
Aerial Helicopter Pilot: James Williams/Sydney Helicopters
Editor: Mitchel Loveday
Stills Photography: Alex Coppel
Sound Mixing: Ahmed Natiq
Artist: Delta Goodrem
Composition / Arrangement: Delta Goodrem and Matthew Copley
Music / Song: “Waltzing Matilda” (performed by Delta Goodrem)
Music Supervision & Rights Licensing: Chris Chalmers @ Charmed I’m Sure
Media agency: This Is Flow
PR Agency: PEPR
