The integrated campaign is fronted by Dr Andrew Rochford.
The Australian Digital Health Agency (the Agency) has launched a national marketing campaign to help people understand the digital health platform and how it can help given the current restrictions we are all facing.
The campaign, by DDB Remedy, highlights how the Government’s digital healthcare strategy is helping to make Australia’s healthcare system more connected, progressive, accessible and secure.
It supports the Agency’s wider mission of improving health outcomes for Australians through the delivery of technology in healthcare.
The integrated campaign is fronted by Dr Andrew Rochford, who is a digital health expert, having worked on Telehealth globally including projects in India and Indonesia.
DDB Remedy ECD Scott Smith says: “In light of the current environment, there has never been a better time to launch the Government’s digital health initiatives. We want more Australian’s tapping into new ways of staying on top of their health and becoming familiar with these tools now so access to better health is improved in the long-term.”
The Agency GM communications and engagement Gaby Suchard says: "It is now more important than ever to ensure that Australian's understand how technology can make a difference to their healthcare. This campaign is a big leap forward in helping to do that."
The campaign is running via online film, digital rich media and medical service-based out-of-home.
Credits
DDB Remedy
ECD: Scott Smith
Creative Partner: John Lam
Strategic Planner: Paris Paphitis
Managing Director: John Bertolini
Managing Partner: Amanda Fuller
Business Director: Caterina Pellegrini
Design: Fernando Luz and Anita Moser
Senior Production Manager: Dawn Scanlan
Senior Integrated Producer: Jess Belgiovane
Clockwork films
Executive Producer: Damien Whitney
Producer: Alan Robinson
Director: Jason Wingrove
Sound: Sonar Music
Editor: Ben Zemanek
Post Production: White Chocolate
