UNICEF has today released a powerful new film featuring David Beckham calling for an end to violence against children.
David Beckham is taking a stand against violence in a new campaign by UNICEF, which shows scenes of violence against children appear as animated tattoos over his body.
While Beckham’s own tattoos were marks chosen to represent happy or important memories, millions of children bear marks they have not chosen: the long-lasting scars of violence and abuse.
The animation in the film depicts all-too-common forms of violence that boys and girls endure in spaces where they should be safe – their homes, schools, online and in their communities.
The spot was creatively executed by animation and production studio, BlindPig, sister company of Absolute Post.
Phil Oldham, creative director of Absolute, says: “It was important for us to not hold back, and expose the horrific realities of violence against children. The tattoos were designed to tell these stories and yet remain honest to both classic and contemporary tattoo designs.”
Rolling out from 5 December, the campaign will include a 60’ film and a number of cut-downs. David Beckham and UNICEF are urging people to share the new film on social media platforms.
Tom Cardo-Moreno at BlindPig adds: “Throughout the process we just kept pushing the idea, watching it back and thinking it was quite harsh - but each time realising we had to tell these stories in this way because, shockingly, this is the reality for many children. The guys at UNICEF were really receptive to our ideas and an absolute pleasure to work with. Everyone is delighted with the final outcome.”
Credits
Creative Agency & Production Company: BlindPig
Creative Director: Phil Oldham
Director: Jonas McQuiggin
Senior Producer: Kirsty Murray
Producer: Nic Sanchez
Lead Design and Animation: Tom Cardo-Moreno
Design and Animation: Christine Peters, Mohamed Orekan & Jodie Lancaster
Sound Design: Joe Worters
Post-Production: Absolute Post
Colourist: Matt Turner
Compositing: Absolute Post
Editor: Christian Lyndon @ Absolute Post
