On a 40ft longboard.
The Royals has launched a masterbrand campaign for Bega Group’s flagship brand, Dairy Farmers, the first since the agency was appointed earlier this year.
The work is centred around the 'oomph' that Dairy Farmers aims brings to Australians everyday - whether it’s that get-me-going latte, first delicious sip of Classic chocolate milk or spoon full of Thick and Creamy yoghurt.
The Royals designed a campaign featuring a surfing cow on a 40ft longboard, together with a lineup of dairy lovers getting their daily dash, dollop, splosh, sip and spoonful of Dairy Farmers.
The integrated master brand campaign will feature across TV, OOH, social and digital display, right through to retail media, POS, PR and brand sponsorships.
Bega Group general nanager, marketing and innovation Matt Gray said Dairy Farmers has been Australia’s trusted source of nourishing, fresh dairy for 125 years.
"The Start with Oomph campaign harnesses the spirit of Australia and is a major step forward in unlocking the latent potential of this much loved brand," he said.
The Royals managing partner Stephen O’Farrell said the team had a blast working together to bring a fresh wave of energy to Dairy Farmers.
"The team at Bega Group have proven to be fantastic collaborators in using the power of creativity to drive business growth… and what better way to do this than a surfing cow?" he said.
Starcom Australia client service director Marcus Morris said it’s wonderful to be part of the relaunch of Dairy Farmers.
“Our ambition was to craft a media plan that launches with scale and impact, bringing the fantastic creative The Royals have developed to life and effectively capturing and holding attention to drive positive sentiment,” he said.
“This campaign is testament to what can be achieved by enthusiastic and intelligent clients and a truly collaborative agency village.”
Credits:
Client: Dairy Farmers
Creative Agency: The Royals
Media Partner: Starcom Australia
Production Company
Production Company: Revolver
Director: Matt Devine
Managing Director / Co-owner: Michael Ritchi
Executive PRoducer / Partner: Pip Smart
Executive Producer: Anna Mannix
Producer: Caroline Kruck
Facilitating Producer: Carson Ng
DOP: Jordon Maddocks
Post-Production
Offline edit: Dan Lee @ Arc Edit
Post Production & VFX: Heckler
ECD: Jamie Watson
Executive Producer: Dave Kelly
Head of VFX: Tom Corbett
Flame Online: Julian Ford
3D Artists: Dusan Marjanovic, Piotr Stopniak, Rachael Tedesco, Phillip Wang, Andy Yang, Nick Lines, Kate Knott
Compositor: Ran Xie
Colourist: Fergus Rotherham
IO & Edit assists: Daniel Page, Liam McConville
Sound
Sound & Music: Rumble Studios
Sound Designer: Tone Aston
Composer: Jeremy Richmond
Sound & Music Producer: Michael Gie
