Toyota is bringing out the Bad in Dad in its latest spot, by Saatchi and Saatchi.
The new campaign is promoting the special edition Camry RZ, considered the 'bad boy' of the Camry range. Toyota promises even the world's greatest dad will feel a little bit bad once he is behind the wheel.
'Dad to the Bone' is running on TV.
Credits:
Client: Toyota
Agency: Saatchi & Saatchi
Executive Creative Director: Damon Stapleton
Creative Director: Steve Carlin
Senior Art Director: Sam Chappell
Senior Copywriter: Dan O’Connell
Agency Producer: Kate Gooden
Managing Partner: Ben Court
Account Director: Deborah Heap
Senior Account Manager: Michael Demosthenous
Production Company: Jungleboys
Director: Scott Pickett
Executive Producer: Nick Simkins
Producer: Sarah Nicholls
Editor: Adam Wills
Post production: Method Studios
Sound: Rumble Studios
