Dabble has a brand new spokesperson.
DDB Group Melbourne has launched Dabble’s first major integrated campaign, and with it, a new brand spokesperson who may not be a real human.
Dabble is a wagering platform with a difference, providing an immersive social betting experience for customers. Via its unique Copy Bet product, Dabble enables customers to copy bets from other real humans.
The campaign was shot by Jesse James McElroy via the Producers and created by DDB creatives Gabrielle Sandell, Olivia Daniele and Dabble creative Mark Tompkins, GM Brand & Consumer Marketing David Galbally, and Content Manager Tom Stevens
'Roger the Real Human' appeared on the Dabble app a few weeks ago as a new betting tipster, seeding bets within the Dabble community that have since been copied thousands of times.
He’s been chatting with fellow punters, creating multis, and failing miserably to act and talk like a real person. And now, he’s gone live in advertising as well, with various activations and campaigns planned across upcoming major sporting events.
DDB Group Melbourne executive creative director Psembi Kinstan said: “Roger’s a great ongoing creative vehicle, he’ll stand out in the cluttered market, and he’s odd as hell. Three brilliant things to achieve for the campaign and the wonderfully ambitious Dabble team.”
Dabble GM brand & consumer marketing David Galbally said: “Dabble is excited to be working with DDB, which showed a great understanding of the Dabble brand and the market opportunity.
"In an industry full of copycats, we wanted to highlight a significant differential which makes betting easier, ironically called Copy Bet. The fun thing about Roger the Real Human is he lives on the app and contributes to the in-app experience which is very important for us.”
