SPC Ardmona invites coastal consumers to whip it in new integrated campaign from Leo Burnett and Slingshot Media.
SPC Ardmona is inviting you to whip it, and to whip it good.
It's launching a new frozen treat in time for summer, named “perfect fruit”, with a campaign from Leo Burnett Melbourne to literally start rolling out over summer.
A custom sampling van tour will hit the streets of coastal Victoria, New South Wales, and Queensland as the brand invites consumers to swap out their choices.
They want people to swap their 'naughty treats' for the newly-created product which it says contains fewer calories than a regular apple.
An integrated campaign has been created with Leo Burnett, Slingshot Media and Hausmann Communications behind the van tour and outdoor posters and billboards also part of the plan.
SPC has also partnered with Nova FM and online publisher Pedestrian TV for a series of radio and online promotions to run throughout summer.
Credits:
Creative Team: Leo Burnett
Media Team: Slingshot Media
PR Team: Hausmann Communications
