Some experiences just can’t be explained – they have to be felt firsthand.
Cricket Australia has launched an integrated campaign - ‘All the Feels’ - from independent agency Apparent to encourage Australians to experience the KFC BBL this summer.
‘All the Feels’ is an extension of Cricket Australia’s existing ‘Feel Alive’ platform, and captures the excitement of this summer’s KFC BBL season. The campaign shows how some experiences just can’t be explained – they have to be felt firsthand, which is what the KFC BBL aims to deliver this season.
The campaign is led by a 30-second TVC produced by Accordion Productions and directed by Ethan McLean. The season also features a large-scale outdoor and digital asset rollout, photographed by Billy Plummer, with Sam I Am.
Cricket Australia head of brand and marketing Teresa Basile said with over 900,000 people attending last season and eight sold out matches, Cricket Australia is looking forward to welcoming more fans to experience the BBL.
"It’s not just about watching, it’s about feeling the excitement firsthand. We can’t wait for fans to experience every thrilling moment this season!" she said.
Apparent ECD Michelle Turchini said the agency is bringing fans and players closer than ever before.
"The campaign doesn't just show what it's like to be there, it captures the excitement of how it feels," she said.
This season's ‘All the Feels’ campaign rolls out across TVC, OOH, press and social.
