Students may not know the answer, but the University of Sydney is aiming to challenge and push debate by asking the hard questions.
It's part of the Uni's breand relaunch which is aiming to start a conversation about leadership using the through-provoking messages.With debate about gloal leader deficit heating up, the University of Sydney wants to start a conversation with the wider community about what makes a leader?
Questions including 'could Lady Gaga solves the Ukraine crisis?' 'is it social media, or anti-social media' will be part of a series of outdoor, press, social and event activations, which will reposition the brand under it's new philosophy "leadership for good."
The campaign, created by The Monkeys and Maud will set the tone for the Uni's brand communications going forward.
University of Sydney head of marketing, communciations and engagement Johanna Lowe said: "For more than 160 years, the University of Sydney has been a place of leadership, where new ideas and bold thinking thrive – we were the first university in the world to admit students solely on academic merit, and to open our doors to women on the same basis as men.
“We know that leadership comes from all walks of life and different perspectives, and with this campaign we’re inviting the community to join the conversation on what leadership means today."
