“Australians are busy juggling a million different things and finding savings on household bills isn’t always front of mind."
David 'Kochie' Koch has joined forces with Meerkat duo Aleksandr and Sergei for Compare the Market’s latest campaign, ‘Wake Up Australia’.
The integrated marketing campaign sees Kochie reprise his role as breakfast show presenter and share his passion for helping Australians manage their personal finances.
In the campaign, Kochie is at the helm of the new show, ‘Wake Up Australia’, while chief reporter Aleksandr Orlov and trusted soundman Sergei empower Australians by demonstrating that it pays to compare their insurance, energy or health bills.
The campaign is now live nationally, with TV, BVOD, SVOD, YouTube, social media, email, radio and out of home channels all carrying the ‘Wake Up Australia’ call to comparison.
Koch, said helping Australians look for a better deal on those grudge purchases like insurance and energy has been a passion of his for years and ‘Wake Up Australia’ is all about helping hardworking Australians to save amid the ongoing cost-of-living crisis.
“Australians are busy juggling a million different things and finding savings on household bills isn’t always front of mind," he said.
“I’m excited to show Australians that saving on your insurance, energy and household bills doesn’t have to be as difficult or daunting as you’d think. Sometimes we all need a little wake-up call.”
Compare the Market’s CMO Andrew Holt said with interest rate relief still a way off and households bills climbing, it looks like 2025 is going to continue to be challenging for many Australians.
“Too many Australians are feeling trapped by higher prices when they receive their renewal notice or bills," he said.
"‘Wake Up Australia’ is really about letting people know that savings are available and may be easier to find than you think."
Credits
Chief Marketing Officer: Andrew Holt
GM of Brand: Michael Goodhew
Production Coordinator: Amber Hagan
Campaign Coordinators: Rebecca Bartel, Veronica Marrama
Creative Direction: Oliver Devaris & Graham Johnson
Project Direction: Jen Peace
Producer: Scarlett Howard
Production: Passion Pictures: Dave Scanlon, Anna Cunnington, Steven Riley
Transmission Pictures: Fiona McGregor, Cinnamon Darvell
