Featuring Double Standards Stacey and Go Joe, along with Aleksandr and Sergei.
Australian financial comparison website. Compare the Market, has unveiled its new campaign, 'Meerkat Motivationals', to encourage Australians to ‘wake up to waste’ in their household budget.
The multi-channel campaign will air nationally from Sunday January 15, with the world-famous Meerkat duo of Aleksandr and Sergei turning into financial fitness coaches to motivate Australians to wake up to their money mismanagement.
The ‘Meerkat Motivationals’ series heroes Double Standards Stacey and Go Joe who, with the help of Aleksandr and Sergei, wake up to how they’ve neglected renewal notices for their health insurance, car insurance, home and contents insurance as well as energy bills.
Compare the Market’s executive general manager of marketing, Andrew Holt, said: “This year is already proving to be another stressful year for Australians, with price increases across every major household expense, including energy bills, mortgage repayments and insurance premiums.
“There’s never been a more important time for Australians to compare what they pay for these everyday household bills against what’s available on the market. We don’t want to see Aussies waste another dollar, especially while there’s unprecedented pressure on the hip pocket.
“As Aleksandr and Sergei would say, we should all ‘wake up to waste’, ‘keep an eye on the rises’ and make sure ‘not another cent is misspent’."
The campaign will be featured across commercial television, including BVOD, as well as audio, out-of-home and digital display.
Credits:
Executive GM of Marketing: Andrew Holt
GM of Brand: Michael Goodhew
Brand & Campaign Manager: Matt Brown
Campaign Coordinator: Amber Hagan
Campaign Design: Janice Yeung
Agency: The Whole Picture
Creative Direction: Oliver Devaris & Graham Johnson
Project Direction: Jen Peace & Therese Walley
Production: Scarlett Howard
Production:
Passion Pictures: Dave Scanlon, Kate Goodwin, Rick Bland
Transmission Pictures: Fiona McGregor
