Portraying a barbecue setting, where friends complain about their household bills.
Finance marketplace and advice company Compare Club has launched its first brand-focused campaign via global creative agency Archetype, titled Join The Club.
The animated advert is designed to show how Compare Club can solve everyday financial stresses on major expenses such as home loans and health insurance.
It builds on the ExpertEase platform that the brand launched earlier this year via production house 90 Seconds, which Mickey Madgett, creative director at Archetype, was the original brains behind when he worked in-house at Compare Club as a freelancer before joining Archetype.
The campaign portrays a barbecue setting, where friends complain about their household bills when the woman on the barbecue wearing a Compare Club branded apron puts out the fire and explains that Compare Club can help you switch providers and lenders to save money, and does all the work for you, making switching easy with the prowess of its experts - Compare Club’s ExpertEase.
The campaign airs this week exclusively across Nine network countrywide, 2GB, 3AW, 4BC, mid-morning advertorial, and digitally across Nine's news properties.
Compare Club chief marketing officer Rich McPharlin said: “We're now the biggest health and life insurance comparator in the country, and have a growing home loans book, but we’re also one of Australia’s best kept secrets - and we knew that we needed to make a splash with a brand focused campaign.
“Nine was a logical choice of partner for us with the scale and reach of their network, while shows such as A Current Affair and their talk radio programming have a history of standing up to make a positive difference in the lives of ordinary Australian households, which aligns with our mission to improve our nation’s finances.
“Creatively, Mickey and the team at Archetype really got our business challenge with a concept that stretched across all media channels. They really picked up on our points of difference over other comparators and we loved the simple idea that joining the club could save people thousands.”
Mickey Madgett, creative director at Archetype, said: “I’ve known the Compare Club team for a while now, working with them last year to develop their creative platform, ExpertEase. It was fantastic to be asked to come back with my new agency, Archetype, to deliver Compare Club's first national campaign.
“The cost of living in Australia has risen across the board in the last few years, interest rates, insurance premiums and utility bills are through the roof and impacting everyone. As the old adage says, "join the club.
“Playing off this well-known phrase, we developed an integrated campaign to invite Aussies to join a different kind of club and discover how Compare Club's ExpertEase can help them find the right deal to save more."
Credits:
CMO: Rich McPharlin
Head of Performance and Growth: Jennifer Massena
Senior Brand Manager: Gary Andrews
Media consultant: Amanda Buckley
Head of Design: Niel Bhalshankar
Designers: Laksamana Shanahan, Samuel Dionysious
Digital Marketing Manager: Jimmy Li
Data Analyst: Earl De Vera
Archetype Credits:
Managing Director: Karen Coleman
Client Services Director: Claire Chapman
Head of Copy/Content Director: Benjamin Amdur
Producer: Pamela Devied
