Reclaiming ownership of mainstream coffee culture.
The Coffee Club and VMLY&R launched a new campaign, Coffee is our Middle Name, partnering with Australian comedian Nick Cody.
The campaign, celebrating The Coffee Club’s deep cultural connection to coffee, parodies well-known pop cultural scenes.
“Literally and metaphorically, coffee is their middle name,” says Benjamin Davis, ECD, VMLY&R Brisbane.
“The Coffee Club’s passion for all things coffee is genuinely exciting, and so is creating work that reaches bravely into new spaces for the category.”
The campaign aims to reclaim The Coffee Club’s ownership of mainstream coffee culture.
Nick Bryden, The Coffee Club CEO: “The Coffee Club has been obsessed with coffee for almost 33 years, it’s what we think about every day, it’s what we live and breathe.
“This new campaign highlights exactly that, through some hilarious scenes with comedian Nick Cody. This campaign is our biggest and most exciting to date - we cannot wait to get it out there.”
The campaign, produced by Chop Shop, will launch across national TV, paid and organic Social, and OOH in key metro areas.
CREDITS
CLIENT
Jarred Appleby – Chief Growth Officer
Cynthia Acutt – Product Innovation and Brand and
Communications Manager
Alicia Laker – Campaign & Promotions Manager
AGENCY
Ben Davis – Executive creative director
Guido Pecego – Head of Art
Mignon Van Weeren – Head of Broadcast & Content
Fiona Caird – General Manager
Emma Brosnan – Account Director
PRODUCTION
Chop Shop – Film, Post Production & special effects
