Colorbond has changed its typically humorous tune in celebration of its 50th birthday.
Colorbond has launched a stylish new campaign to highlight its 50 years of business in Australia.
The BlueScope Steel division has moved away from its previous lighthearted campaigns, focusing on a more visual approach.
BlueScope sales and marketing manager Lisa Dent says: "Being a successful and reputable brand in Australia for 50 years is a significant achievement and one we wanted to celebrate in a uniquely Australian way.”
COLORBOND® steel - Anthem from BlueScope Digital on Vimeo.
Credits
Producer: Jeffrey Darling
Production Company: Velvet
Music: We Love Jam
