Five men climb the summit of achievement and whip out a selfie stick, but are they being vain or simply looking to lay down a punt?
A new TV spot from Sportsbet seeks to promote its ability to show all Victorian thoroughbred racing live with the help of five men, a mountain, and a selfie stick.
Produced by Ralphsmith Productions with creative done in-house, the spot shows the five protagonists trekking up the mountain in what shapes as an inspiring tale of achievement.
Having climbed the mountain, the five men apparently line up for a photo at the summit with a selfie stick, but it turns out that they're actually watching the latest go-around at Flemington rather than following the latest photo trend.
“We’re the only corporate bookmaker that offers live Victorian racing streaming to its punters. It’s a great product innovation for our punters and we’re already seeing that the ad is giving them a good laugh,” Sportsbet's general manager of marketing, Luke Waldren, said.
Credits
Creative Director: Richard Ralphsmith
Producer: Julie Rutherford
Art Director: Duncan Le Cornu (Sportsbet)
Copywriter: Raman Goraya (Sportsbet)
Producer: Simon Coughlan (Sportsbet)
Director: Chris Sferazza, Honey Films
