The work is Bellwether Agency’s first major project for Clark Rubber since its appointment earlier this year.
Clark Rubber and Bellwether Agency have launched the retail brand's first new campaign in over 10 years, bringing to life Clark Rubber's expansive range, knowledge and friendly service.
Founded in 1946, Clark Rubber has 60 stores Nationally and is a category leader across pools, rubber and foam.
The work is Bellwether Agency’s first major project for Clark Rubber since its appointment earlier this year.
“We asked Bellwether to develop a fresh idea that could bring together our three categories of pool, rubber & foam, highlighting our competitive proposition.” says Damian Lucas, General Manager Marketing.
Andrew Crook, Bellwether co-founder and Creative Director: “We knew customers regarded Clark Rubber’s depth of range, friendly and knowledgeable service highly. We also knew that customers didn’t always know exactly what it was they were after; we saw an opportunity to bring this to life.”
In each execution the Clark Rubber team member is able to help the customer solve a somewhat tricky problem, showcasing range, knowledge and service, all done in a manner that brings a playful Aussie voice to the brand.
Launching in October, the fully integrated media campaign by Hatched Media, includes TV, radio, outdoor, catalogue, direct marketing, digital advertising, social, POS and in-store activity.
Bellwether co-founder David Llewellyn: “As an agency passionate about retail, we are really excited to be working with a great Australian retailer, Clark Rubber.”
