@brit_cunningham ad Clean (and dance) like no one’s watching with me & Chux’s new playlist! “Clean Like No One’s Watching” is available now on Spotify. Comment what songs *you* want added, and let’s have fun cleaning together! #cleanwithme #deepclean #cleaning #clean #cleaningvlog #cleantok #cleaningtiktok #sundayreset #housereset #cleaningmotivation #sahm #mumlife #nz #nztiktok
♬ Dance You Outta My Head - Cat Janice
"We are hoping to inject a little joy and positivity to keep people upbeat and motivated."
Chux is pairing music with its smart range of products to make the chore of cleaning quicker and more enjoyable.
When we listen to music, our brains trigger the release of dopamine, making everyday tasks more enjoyable, according to a survey commissioned by Jelmar.
That’s why cleaning playlists are the MVP of Spotify, with hundreds or thousands of ‘Cleaning Playlists’ which see a notable surge in streaming during spring and summer periods.
Chux, alongside #cleantok influencer Brit Cunningham, have curated the ultimate summer cleaning playlist, ‘Clean Like No One Is Watching’ on Spotify, supported by advertising, contextual media placements and influencer content to road test it and encourage communities to contribute to the playlist.
Clorox marketing director Lee Everson said Chux products have always been thoughtfully designed to get the job done.
“Adding some music to set the mood, we are hoping to inject a little joy and positivity to keep people upbeat and motivated. The new year is the right time to do this as it’s where routines are set for the year ahead,” Everson said.
“We’re not saying cleaning is fun. That would be a lie,” adds Connecting Plots Co-Founder, Dave Jansen. “But that doesn’t mean we can’t associate cleaning with a bit of playfulness and fun. Music is the universal shortcut to just that.”
With the Spotify branded playlist launching on 20 January 2025, the campaign will roll out across Spotify ads, Meta, Digital OOH and influencers throughout the summer period.
