Apple is aiming to show you how convenient its Apple Watch and new iPhone 6s can make everyday life, and it's enlisted Chloë Sevigny and Jamie Foxx to help.
Its Apple Watch ads are a series of 15 second videos which show how it can be used to enhance everyday situations: getting an Uber, taking a flight or - in the case of Sevigny - getting dressed in the morning.
Meanwhile, its new promotions for the iPhone 6s take a slightly different tack with Jamie Foxx showing how the only thing that has changed with the new model is everything.
