Without getting too techy, the experience "combines Oculus Rift DK2 with both CGI and purpose-shot 360 degree 12K resolution video footage."
Chevrolet is launching its Colorado High Country pickup truck at the Bangkok International Motor Show with 'CoDriver,' a virtual reality platform that apparently "rethinks the traditional automotive retail experience".
Passengers are virtually transported to the adventurous terrain of New Zealand and cast in the role of 'CoDriver' for an off-road adventure in the Colorado High Country. The drive will see them navigate rugged terrain and river crossings on a 'mysterious' mission.
Created in association with global digital marketing agency Isobar, the experience (without sounding too much like a Top Gear presenter) combines Oculus Rift DK2 with both CGI and purpose-shot 360 degree 12K resolution video footage, alongside 3D positional sound recording and in-car vibration simulation.
Isobar Australia executive creative director Dave Budge said: "We tried to create an experience that would transport people into another world that extends on the dealership environment."
