Tradies, girls in tutus and fist-bumping gents make an appearance in the discounter’s first brand-led campaign.
Chemist Warehouse, the retailer that is known for its no-frills, hardcore discounting strategy is shifting its focus to be more brand led.
It's launching its first brand campaign on TV, with ads set to the soundtrack of 'Our House' by Madness – with some reworked words.
The brand wants to put itself at the heart of the community with something for everyone, whether it's mum, dad, the kids, people with coughs and colds and even the older gent who feels fist-bumping is an appropriate way to greet a pharmacist.
The ad was created by Quattro, Melbourne. Ads roll out in cinemas and TV this week.
“All too often brand ads focus on lofty ideals but lose sight of brand truths. Ultimately, our brief was to keep it real,” said Peter Quattro CEO Quattro Group.
“Our team didn’t need to go far for inspiration. These “day in the life” scenarios are played out day in day out in Chemist Warehouse stores across the country. Everybody knows Chemist Warehouse offers huge range of consumable brands at the lowest prices. And, whilst this is part of their DNA, the chain offers so much more, in particular as a Pharmacy“.
Credits
Ad agency: Quattro
Director: Robby Douglas Turner, Piglet Productions;
Lyrics: Mike Burrows, Brand Music
