Woolies' highly talked about jingle is back, but this time featuring X-Factor winner Samantha Jade.
The singer who has gone from playing Kylie Minogue, in the INXS mini-series, to being backed up by two green birds, features in two spots for the supermarket promoting its Cheap Cheap campaign.
The ads continues the big supermarkets' decisions to hang their ad campaigns off two word slogans, first it was Down Down from Coles and now Cheap Cheap is being chirped by Woolies.
What do you make of the ad, tell us below?
Campaign credits:
TVC Creative Director - Scott Hignett
Director - Craig Rasmus
Producer - Rita Gagliardi
Ballkids Video Creative Director/Director - Joe Vantrump
Group Account Director - Suzie Baker
Senior Account Director - Sofia Hlinkovsky
Chief Marketing Officer - Tony Phillips
Head of Campaign Management - Karen Madden
Campaign Manager - Amanda Burwood
Creative Agency - Leo Burnetts
Media Agency - Carat
