To drive ANZ visitors.
Singapore’s Changi Airport has launched a new campaign via Connecting Plots.
The campaign celebrates the wealth of activities and experiences available across Changi’s four terminals and Jewel, its multi-dimensional entertainment and retail complex.
“We’ve been incredibly excited to bring this campaign to life,” Changi Airport Group vice president of corporate & marketing communications Kelvin Ng said.
“The work really captures the breadth of extraordinary experiences available that make Changi Airport more than your standard transit airport, but one that becomes part of the holiday experience itself.”
Connecting Plots creative partner Matt Geersen said Changi Airport really is a departure from ordinary.
“Being able to enjoy such a wide range of incredible experiences while breaking up your journey is an enticing proposition for travelers from Australia and New Zealand," he said.
The work is the first to come out of independent creative agency since it was officially appointed as ANZ creative agency of record in August 2023 following a competitive pitch.
Credits:
Client: Changi Airport Group
Group Senior Vice President, Corporate & Marketing Communications: Ivan Tan
Vice President, Corporate & Marketing Communications: Kelvin Ng
Manager, Corporate & Marketing Communications: Lau Jia Xin
Senior Associate, Corporate & Marketing Communications: Acacia Wu
Creative Agency: Connecting Plots
Co-Founder & CEO: Tom Phillips
Co-Founder & CCO: Dave Jansen
Creative Partner: Matt Geersen
Art Director: Jonti Groth
Senior Copywriter: Craig Rosenthal
Integrated Strategy & Planning Partner: Tim Collier
Client Service Director: Emma McJury
Group Account Director: Dan Larcombe
Account Director: Roshani Mehta
Senior Integrated Producer: Rachel Smith
Heffernan Creative Operations Director: Sarah Miller
