"A new world has opened to advisors."
To launch its new wealth management platform CFS Edge, Colonial First State has created a tech focused B2B campaign with its agency, It’s Friday, positioning the platform as The New Possible.
Developed with FNZ, a wealth technology and services company backed by former US vice president Al Gore’s investment group, CFS Edge is part of a $430m investment in technology by CFS over four years and promises to change the game for Australian advisers who service higher net wealth clients.
CFS’s customer office group executive, Josh Grace, said as the first major new platform in the wealth management sector for nearly a decade, CFS Edge demanded a bold new look, signalling that a new world has opened to advisors.
"This is technology that adapts to how they work, so it is, in almost every way, the New Possible. Every part of our communications has been styled to reflect this," said Grace.
It’s Friday CCO, Vince Lagana, said CFS Edge is a step change for advisers.
"The visual metaphors don’t just emphasise some of its best features, they also bring to life the feelings of release and empowerment an adviser has while using them," he said.
Credits:
Client: Colonial First State
Agency: It’s Friday
Production Company: Scoundrel
Director: Toby Pike
Executive Producer: Adrian Shapiro and Kate Gooden
Producer: Helen Morahan
DOP: Jordan Maddocks
Post Production: Heckler
Executive Producer: Will Alexander
Senior Creative Producer: Coralie Tapper
Lead Editor: Andrew Holmes
Colourist: Fergus Rotherham
Designer: Maud Chapuis & Gina Wagstaffe
Online Artist: Julian Ford
Edit Assistant: Daniel Page
Music & Sound: Heckler Sound
Executive Producer: Bonnie Law
Composer: Johnny Green
Sound Designer: Dave Robertson
Photographer: Joel Pratley
