Poh Ling Yeow and Clarke Gayford also make an appearance in #ChallengeAccepted.
Queen of comedy, Celeste Barber has said #ChallengeAccepted to helping time-stretched Aussies get books back into their busy lives, signing on to Audible’s new campaign alongside culinary sensation, Poh Ling Yeow, and busy stay-at-home Dad, Clarke Gayford.
Once upon a time, Australians could get lost in a good book, but our increasingly hectic schedules are getting in the way.
Recent research by Audible found two thirds (66%) of Aussies have at least one book on their “to read” wish list, while many (62%) don’t read at all simply because they don’t feel they have the time.
In true Celeste style, Barber shows it’s possible to turn this reality on its head, all with the help of Audible – books that fit in with real life.
Whether it’s the chaos of a family car trip, finding time to relax with ‘Hot Husband’ or while squeezing in a session at the gym, in Audible’s new campaign, Celeste shows that it’s possible to rediscover the joy of books anywhere, anytime.
The Instagram sensation is joined by familiar faces, including MasterChef star, Poh Ling Yeow, who whips up a Hemingway-inspired soufflé, and Clarke Gayford, who folds a good book into his daily routine of laundry, bouncing his bub and handling his housework like a true stay-at-home hero.
Celeste Barber says: “I love a good book as much as the next person, but when you're busy screaming at your children, staring at your shirtless hot husband and becoming an internationally renowned author, it can be hard to find the time. Rather than risk being crushed under the 200 unread books piled on my nightstand, I can take matters into my own hands with Audible and I’m almost half as well read as I pretend to be.”
Clarke Gayford says: “Between spending quality dad time, taking Rex the sheep for a walk or fitting in a spot of fishing, I’d started to see similarities between my reading habit and the last Kingfish I tried to catch - it would forever be the one that got away. Now I can get my dad duties done and go on Audible adventures whenever I have a spare minute.”
Poh Ling Yeow says: “When you’ve got a lot on the boil, books pretty much get the chop. Audible is the perfect recipe for a busy lifestyle, allowing me to multitask to the max in the kitchen and produce my most inspired work.”
Leanne Cartwright-Bradford, Country Manager of Audible Australia and New Zealand, says: “People are becoming busier, and too often we hear that it’s our reading habits that go out the window. Audible is here to take the pressure off and help busy Australians rediscover the joy of books. Audible customers listen to 22 books on average per year, ticking off their literary wish list during the commute, doing housework, in the car with the kids and before bed.”
CREDITS
Audible
Brand & Content Communications Director – Holly Dowie-Ballard
Senior Brand Manager – Melissa O’Leary
Brand & Communications Specialist – Nikki Harris
Emotive
CEO – Simon Joyce
Senior Strategist – Anthony Lockhart
Business Director – Marshall Campbell
Director / Group Creative Director – Zane Pearson
Second Unit Director – Rory Pearson
Copywriter – Michael Dawson
Group Creative Director – Ben Clare
Executive Producer – Hayley-Ritz Pelling
Senior Producer – Petra Valent
Production Manager – Cate Hartmann
DOP – James Brown
Editor – Sam Gadsden
Colorist – Scott Maclean
VFX – Blockhead
Hearts & Science
Media
Business Director – Stephen Fuller
Digital Director – Aurelien Simon
Account Manager – Heath Le Fevre
Account Manager – Caroline Collins
