"The goal is to capture the expression of joy people feel when they shop or partner with us - it’s a ‘yay’ moment like no other.”
Cashrewards, an Australian cashback platform has taken a new direction for the brand including a new visual identity, brand strategy and first brand campaign.
Australian owned and operated, Cashrewards has 1.3 million members Australia wide, offering cashback deals and discounts from more than 2,000 retail partners, including leading brands such as Apple, Amazon, Nike, The Iconic, Myer and Adore Beauty.
The campaign was created in collaboration with creative agency GHO Sydney, Cashrewards internal creative team and production house Heckler. New media partner Zenith Media handled the media strategy and buying across out of home, radio, broadcast video on demand, YouTube, Spotify, digital and social media.
Matthew Poulier, head of brand at Cashrewards said: "The goal of the new brand strategy is to capture the expression of joy people feel when they shop or partner with us - it’s a ‘yay’ moment like no other.”
Nicole Bardsley, chief marketing officer at Cashrewards said: “The cashback category is still in its infancy in Australia but is growing at a rapid rate. Looking at the UK and US, we know that the opportunity for category growth is huge and in order to cement our position as the number one cashback platform in Australia, we wanted to create a more distinctive and emotionally engaging brand."
Credits:
● Cashrewards
● Creative GHO Sydney
● Production Heckler
● Sound Heckler Sound
● Stills retouching Cream Studios
● Media Zenith Media
● PR alt/shift/ Sydney
