Don't want to spend all day baking a croquembouche while you wait for someone to pick up your old treadmill? Go to Cash Converters instead.
The national campaign, by 303Lowe, aims to strengthen Cash Converters' position as the most trusted place to buy, sell and borrow, especially compared to less convenient online alternatives.
To get this messaging across 303Lowe has created three individual integrated campaign phases with each highlighting the benefits of the Cash Converters' service - buying, selling and borrowing – with the first showcasing a frustrated private seller dealing with an all too familiar 'no show buyer.'
303 Lowe Perth creative director Richard Berney said: “The work is generally about flow. Cashies are all about keeping people's lives moving – so we concentrated our creative energy there. People getting their flow on – or not – as the case may be.”
303Lowe has worked with Cash Converters since 2005. The brand platform is part of its ongoing strategy to 'Convert People's Thinking' about the brand and its service.
303Lowe business director Mike Naylor said: “We're really excited to continue the journey we started with 'Convert Your Thinking' nearly 10 years ago.
“The new campaign platform helps tell the Cashies story that's relevant now, while still underpinning all that was good about the original repositioning of the brand.”
