Cascade’s first-ever television campaign for the non-alcoholic ready-to-drink category will feature six-second and 15-second spots.
Cascade has launched a new integrated marketing campaign to run over summer inspiring Australians to ‘Don’t just make it, make it amazing’ when they are entertaining friends and family at home.
With this new campaign, the contemporary mixer brand is aiming to encourage Aussies to put a little more care into the drinks they offer for social occasions and instead offer higher quality, more exciting creations.
The program of activity also aims to remind people of their proud 130-year history of producing quality mixers in Australia.
Led by Cascade’s first-ever television campaign for the non-alcoholic ready-to-drink category, the campaign will feature six-second and 15-second spots to screen in capital cities and key regional markets over summer.
Along with the new TVC, a series of creative executions will be featured across digital out-of-home, supermarket, proximity and POS.
As part of the campaign, Cascade has teamed up with leading hospitality drinks consultant and photographer, Tom Yau, to craft a range of Cascade Classic Drink recipes to be featured across owned social media channels.
The recipes will showcase how to make popular cocktails and mocktails including a Mojito and a Gin & Tonic with the Cascade Classic range of mixers.
The Cascade Classic range includes Soda Water, Soda and Lime, Tonic Water, Dry Ginger Ale, Lemon Lime & Bitters and Ginger Beer.
“At Cascade, our aim is to help create a more exciting and engaging drinks culture in Australia and our first-ever television campaign will showcase how to make more interesting drinks, with or without alcohol," Coca-Cola South Pacific marketing manager Marty Ferguson says.
“Our communications program will focus on helping Aussies make more exciting drinks at home, and not just make them, but ‘make them amazing’ with quality Cascade mixers."
The Cascade brand has a strong local heritage and began producing quality mixers, soda and cordials in Tasmania in 1886. It is currently the mixer of choice in more than 2,000 pubs, bars and clubs around the country.
Credits:
Creative: McCann
Media: UM
Social: One Green Bean
