Carsales has taken a digital first approach for its new brand campaign, working with platforms such as Facebook and YouTube to bring the ads to life.
Carsales is getting real with its customers, telling them “we can’t all be great” in a series of short ads designed to tap into the Australian spirit of resilience.
The brand campaign, by Whybin\TBWA Melbourne, features people in a number of unfortunate situations.
In one ad, a young woman has to pack her tiny car for a road trip and it shows her with camping gear spilling over the steering wheel. She says: “We can’t all be great at packing a car for a road trip, but with Carsales I can be great at picking a car for one.”
In another ad, a man admits he can’t read tide charts as his car sinks into the ocean.
In the third ad, a young driver is selling his manual car because he can’t do hill starts on the Carsales app.
The campaign aims to highlight the tools at car buyer/sellers’ fingertips such as an online car valuation service, independent reviews of vehicles, a new comparison tool and CarFacts history reports reinforcing carsales as the place to buy and sell.
