"Highlighting the pain points of purchasing used cars through traditional used car dealers."
Indian unicorn CARS24 is launching ‘The Future of Used Cars Has Arrived’, an online used car buying platform via creative agency Milkman.
The 'Thats a Shame' campaign part of 'The Future of Used Cars Has Arrived', aims to highlight the pain points of purchasing used cars through traditional used car dealers or private sellers, and introduces the simplicity of purchasing a high-quality, well-priced used car without the scary surprises - directly from ones phone with CARS24.
Head of marketing, Amy de Groot said: “When people think of buying a used car, they automatically think of a dodgy dealer or the nightmare of ending up with a ticking time bomb and being duped by a private seller only for the car to have a handful of issues and no warranty to safeguard the purchase.”
“Our mission is to transform this experience, we need to show Australian consumers that we truly are changing the landscape and the future of the industry by shaking it up from the get-go with great Aussie humour and relatable rough experiences.”
The camapign is live across TV, digital and social media platforms.
Credits:
CARS24 Australia:
Amy de Groot, Head of Marketing
Ben Cunnington, Head of Media
Creative Agency:
Milkman
Production Company:
The Producers
Mitch Kennedy, Director
Tanya Spencer, Producer
Media Agency:
Hatched
Casting:
2Divas
Sound House:
GAS Inc
